What started at 17 years old as a hobby turned into a passion project, and eventually into a registered sole proprietorship, LOVEBUZZ!, was established with DTI & BIR since April 2024. The brand's core idea has stayed the same since day one: bringing favorites from childhood and nostalgic memories into reality.

I started the brand the same year I taught myself to sew. My grandmother lived in the province and worked as a master cutter, and growing up, I'd watch my mother sew in the living room. With LOVEBUZZ!, it felt like I was continuing that thread. It's kind of ironic — many of my relatives who grew up around my grandmother have told me I seem to be the only one in our generation who picked sewing back up in the family. That thought makes it feel less like I simply chose sewing but more like I somehow found my way back to something that had always been part of my family.

The Brand Refresh

Looking back, nostalgia.2003 had started to feel more like a username than an actual brand name. So for the new visual identity, I wanted something wittier, something that could stand on its own as a name rather than read like a handle. The refresh from nostalgia.2003 into LOVEBUZZ! came from Nirvana's song of the same name. Choosing a song title was intentional; I wanted the new identity to stay rooted in music, which has always been an important part of the brand and of how I express myself creatively.

The new logo followed that same intention: a broken heart held together by safety pins, which, in the middle, forms the shape of a lightning bolt. Basically, a symbolism of both LOVE & BUZZ in one coherent visual. It felt like a better representation of where I wanted the brand to go. I'm planning to bring the original guitar illustration back into the brand at some point too. After all, it's part of where this all started.

The original logo, under the name nostalgia.2003, was inspired by a character from one of my favorite early 2000s movies — Freaky Friday's Anna Coleman. I recreated and reimagined her iconic guitar , then used my own illustration of it as the brand's logo. The "2003" represents the year I was born. I’ve always felt that the early 2000s had a unique influence on the pop culture we know today immortalized in the arts particularly in music and fashion. It was also a defining period for how a generation learned to experience and engage with media. way before AI and today’s highly advanced technology became part of our everyday lives. We grew up somewhere in between being old enough to remember a world that felt more analog, but young enough to witness it transform into something entirely digital.

That in-between perspective has shaped the way I connect with culture. From the beginning, LOVEBUZZ! was already built around the same idea it has now: bringing childhood favorites back to life by reimagining the things that made us love them in the first place.

2021

2022

Hobby > Passion Project > Business

Its start as a personal creative outlet turned into a functioning, growing business with real distribution and consistent year-over-year growth.

As of December 2025, the business has grown to:

• More than 2,000 pieces sold

• 4,400 followers on Shopee

• Onboarded to Shopee's international platforms — Singapore & Malaysia

• 74.6% average annual revenue growth rate

Social Media Performance

@lovebuzzco on TikTok

As of December 2025, I built an organic TikTok presence of 6,500+ followers, with 157,000+ likes and 5,000+ shares across just 10 posts

Top Performing Social Media Contents

• 3.6 million views

• over 700,000 likes, 2,800 comments, 47,100 favorites, and 15,100 shares

• organic social media mention

UGC reposted by global artist, Beabadoobee on Tiktok

This is the clearest proof point of the whole brand: a piece of content someone else made, about a product I made, reached a global artist's audience without any outreach on my end. No gifting, no partnership involved. The creator used one of Beabadoobee's own songs as the audio, right at the peak of Sonny Angel's popularity, and the artist reposted it because she genuinely liked it while the creator tagged LOVEBUZZ! in the process.

• over 499,100 views

• 116,000 likes, 682 comments, 17,100 favorites, and 4,497 shares

• organic growth

Product-focused Video Content

• over 146,800 views

• 20,700 likes, 237 comments, 2,043 favorites, and 302 shares

• organic growth

Video Content using Trending Audio

• over 65,100 views

• 10,400 likes, 68 comments, 695 favorites, and 85 shares

• organic growth

Product Storytelling Video Content

Across everything LOVEBUZZ! has grown into, a few things stand out.

Story sells more than product. The storytelling-driven video consistently outperformed content that was purely product-focused, proof that nostalgia works because of the memory attached to something, not just the item itself.

Refining a brand doesn’t mean abandoning what made it meaningful. LOVEBUZZ! kept the same core mission as nostalgia.2003, bringing childhood favorites back to life, just finding a more intentional way to say it. And a hobby really can grow into a real business through consistency rather than a single viral moment. The growth came from staying steady over time. As a result, a passion project at 17 years old became a registered sole proprietorship with international reach and a 74.6% average annual revenue growth rate years later.

If there's one thing tying all of it together, it’s that what we grow up loving can be a genuine creative asset.

Key Takeaways

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